Placed in the head section of your web page, META tags let you put some identifying
information into the source code of your web page. The closer that this identifying
information is to a search engine's query.
At the end of this chapter you'll find a generator page
that will create the head
section of a page for you. A tutorial
on listing your site with the search engines
can be found within the Guild site as well.
Below you'll find an explanation of the different tags and what they can do for you.
<META NAME="TITLE" CONTENT="The
This tag holds the same information that you'll find in the title element.
It'll be used in search results as the heading for your entry.
<META NAME="DESCRIPTION" CONTENT="Head
While all meta tags are optional, you should really consider this one
as a mandatory part of your page. This tag lets you include a summary
for your web page. Search engines paying attention to meta
tags will use this value as the summary for a search results. Not
all engines use this information, but enough of them do though that you should
include the meta description in every web page that you want
There is a limit on the size of the description that you can include.
While different engines may impose different limits, a good rule of thumb
is to limit the description to 200 characters.
<META NAME="KEYWORDS" CONTENT="head
tag html meta">
The meta tag keywords is another tag that you should include
in all of your pages. This tag gives the search engines suggestions of
what words might result in your page springing up in a query. As with the
description tag, some engines will use this tag while others will ignore
There are a couple of guidelines for the meta keywords:
First, don't repeat any single word more than three times. Many engines
will consider this spamming, and they will delete your site from their
Second, some engines will also consider it spamming if you let your
keywords exceed 1,000 characters.
Third, separate your words with a space, not a comma.
Fourth, if you have the room, consider some common misspellings of your major
keywords. You'll be surprised how some common mis-spelled words will increase your hit
Fifth, What people enter into search engines can be way off the mark but still result
in a hit if you're prepared for them. Where can I find greyhounds? is a perfect example.
The person wants to find greyhounds. Bus or Boat? It doesn't matter because they will get hits on
both. But they are also going to get hits on Where, can, I, and find.
you don't want to cram you keywords meta with these words but you may want to keep this
peculiarity of search engines in mind when you create your head section.
Finally, Make sure that you have repeated all of your keywords three times.
Repetition more than three time is spamming, but your page
will answer to more queries if you repeat your keywords up to that limit.
<META NAME="OWNER" CONTENT="firstname.lastname@example.org">
This tag establishes an email address where others can contact you.
Normally you would have that information in the footer of your page,
but it is still a good idea to include it here.
<META NAME="AUTHOR" CONTENT="Steven Clark">
Here you can tell the world that you made the page.
<META HTTP-EQUIV="EXPIRES" CONTENT="">
This tag tells the search engines when the page should be deleted
from their indexes. If you had a page for a club meeting, or a store sale,
you might want to put this tag in and set it to the day after the
event. If you don't want the page to be deleted from the engines' databases,
just leave this tag out.
<META HTTP-EQUIV="CHARSET" CONTENT="ISO-8859-1">
There are several available character sets that can be used in a web
page. The standard is ISO-8859-1.
<META HTTP-EQUIV="CONTENT-LANGUAGE" CONTENT="English">
Just as it looks, you can set the language that the web page is in.
It won't matter to most visitors, but it is still frustrating to load
a page that you don't understand. Include this tag when you can.
<META HTTP-EQUIV="VW96.OBJECT TYPE" CONTENT="Document">
Tells the engines what kind of file it is that they're indexing. Document
is going to be the correct choice 99% of the time.
<META NAME="RATING" CONTENT="General">
Let's the world know that your web page is suitable for all audiences.
There's other ratings for sites that have different orientations.
<META NAME="ROBOTS" CONTENT="index,follow">
The meta robots tells the search engine spiders what is should
do in regard to the page. Two entries are needed. The first tells the spiders
to index a page or not. The second tells the spiders to follow the links
in the page or not. nofollow and noindex are the other two options.
<META NAME="REVISIT-AFTER" CONTENT="4 weeks">
This tag tells the spiders that it should revisit the page after x
amount of time. Generally the time period is 4 weeks. But it can also be
<META NAME="GENERATOR" content="Guild Generator">
If you've used a page editor to make your web page, the program will
often insert this tag into the head section. If you've written your page
by hand you can put anything you like here. Personally I just consider
it as a space killer and leave it out.
One more thing that you might find in the head section of your page.
<LINK>: Click it to read more.